In case you’re still looking for the latest all-white adidas Ultra Boost, listen up. The coveted triple white version of the world’s currently most popular running shoe is available and adding to cart right now at Foot Locker. They’re also currently available Eastbay, Foot Action, and Champs Sports, so if you can’t find them in-store in you area, you should be able to easily grab a pair online. Grab a pair while they last.
Like Skechers, Ryn, distributed by Boise, Idaho-based Novascarpa Group, believes in the power of sports legends. Last July, Ryn participated in the annual American Century Championship as a product sponsor. Those who stopped into Ryn’s suite to try on a pair of shoes included Jason Kidd, John Elway and Aaron Rodgers. The company then incorporated photos fr om the event into its POS materials, including in-store banners.The one-time sponsorship can have a long-term impact, said Terry Stillman, CEO of Novascarpa Group. “When men walk in stores and see their icons, it gives more authenticity to the brand,” he said.In fact, prior to the campaign, Stillman noted, “men thought of [Ryn] as a silly gimmick for women.” But based on the success of the sponsorship, Novascarpa plans to use the same strategy next month with sister wellness brand Joya.When reaching out to men, vendors said, sometimes a knowledgeable sales associate will do the trick.Dave Aznavorian, VP of marketing for Earth Footwear in Waltham, Mass., said the company’s sales reps routinely train associates on the floor regarding the shoes’ reported health benefits, such as stress reduction on joints. “[The message] is more tailored to what men are going to value,” said Aznavorian.And Clarks tapped sales associates to explain the wellness features of its Wave collection. “The grassroots way is the most successful,” said Glen Arentowicz, VP of men’s product for the Upper Newton Falls, Mass.-based company.Even so, said Celia Tellez, co-owner of Total Relief Footwear in Austin, Texas, brands should not ignore the look of the shoes, as men can be as adamant about styling as women are. “They [still] want extreme comfort and sensible styling.”
Packer Shoes and their design team have perhaps some of the most expansive knowledge in regards to retro archives and vintage aesthetics given their long-tenured passion for the footwear industry. It shouldn’t come as a surprise then that the Teaneck, New Jersey boutique is back to educating the youth with their latest adidas NMD offering, due out this Saturday, November 12th at Packer followed by a global release date of November 19th for other retailers.The Packer Shoes adidas NMD takes inspiration from the heyday of trefoil branded athletic apparel in the 1980s as a cool-colored combination of Clear Sky, Dark Blue, and Light Aqua Primeknit is contrasted by a flashy accent of red on the heel tab and midsole. You can check out more detailed shots of the coming Packer Shoes adidas NMD collaboration here and if you’re dwelling stateside know that you can pick up your pair this Saturday, November 12th from Packer Shoes.
adidas plans to > open up a 74,000 square-foot adidas Speedfactory in Atlanta, Georgia that will focus on the production of their new running footwear, expected to be open and running during the second half of 2017. The goal is to produce nearly 50,000 pairs of new runners in 2017 and with all of the advancements in their Ultra Boost and NMD lines, it will be an exciting time for the three stripes.According to Fortune Magazine, adidas is currently churning out nearly 300 million pairs of shoes each year. By opening a U.S. facility, the German-based brand hopes to shorten shipping distances and create better quality control for their growth in the United States. The adidas Speedfactory will create around 160 American-based jobs. There’s currently a Speedfactory-branded adidas warehouse in Ansbach, Germany that will start production in the near future.“For years our industry has been playing by the same rules manufacturing product remotely in Asia,” adidas executive board member Eric Liedtke said. The upcoming design studio in Brooklyn, New York and the planned factory in Atlanta, Georgia will allow the trefoil brand to “make product for the consumer, with the consumer, wh ere the consumer lives in real time.”It’s an exciting time for the brand. Stay tuned for more adidas updates right here on Sneaker News.
After introducing a basketball-centric collection last month, adidas Day One is returning to its roots and releasing yet another range of sleek running gear for Spring/Summer 2017. A followup of sorts to last year’s fall/winter release, the new drop features the Three Stripes’s reimagined running essentials as adi explores the intersection of sports and leisure. Here, the Carbon Windrunner sports details like dropped shoulders, articulated sleeves, and reflective logos while the ADO UltraBOOST puts a new spin on the fan-favorite runner, adding the likes of a graphic-covered elastic strap, modified external heel counter, and tonal suede applications to a Primeknit-constructed upper and the beloved BOOST midsole.The latest adidas Day One running collection is set to hit adidas.com this Thursday, May 11.
The newest iteration in adidas’s UltraBOOST footwear range is the ACE 16+ PureControl in a smooth mint green colorway. Taking design cues from the traditional football cleat silhouette, this laceless model is fitted with BOOST technology, the iconic Three Stripes in gradient-effect, and a Primeknit upper for a comfortable sock-like fit.The adidas ACE 16+ PureControl UltraBOOST is priced at $200 USD and is slated to release online as well as at select retail stores soon.
